University featured in leading publications
A new series of print advertisements about the university are beginning to appear in a variety of leading magazines and business newspapers, as part of the university’s integrated marketing communications program.
Readers paging through Madison Magazine, Corporate Report Wisconsin, the Feb. 14 Milwaukee edition of Time or more than half a dozen other leading magazines and business publications will see one of four new ads spotlighting how UW–Madison serves the needs of people in Wisconsin.
Issues of these periodicals published through June will feature full-page institutional ads designed to showcase the value and benefits of UW–Madison to people throughout Wisconsin.
Developed by the Office of News and Public Affairs, the first series of such ads was launched in magazines statewide in 1998 as part of the sesquicentennial. The new round of print ads are part of the university’s ongoing integrated communications program of media relations, advertising, special events, speakers presentations and use of the Internet.
“These print ads are an excellent way for the university to communicate, in real terms, the benefits of UW–Madison to the people of Wisconsin,” says Patrick Strickler, university communications director. “This is just one of the ways we have to create a better understanding among state citizens of the value of and major contributions from UW–Madison.”
“We’ve been very pleased with the feedback and reception from these ads,” he says. “In fact, in a survey of Corporate Report Wisconsin readers from last year, these ads were among the highest percentage of all ads recalled by their readers.”
The full-page ads appear in Madison Magazine, Milwaukee Magazine, Midwest Express magazine, Wisconsin Trails, Business Journal-Milwaukee, Corporate Report Wisconsin, and UW–Madison’s alumni magazine, On Wisconsin.
In addition, the ads will also run during February in the metro Milwaukee and southeast Wisconsin circulation areas of Time, Newsweek, U.S. News & World Report and Sports Illustrated.