TIP/Apple Tablet experts

Jan. 27, 2010

TO: Editors, news directors
FROM: Stacy Forster, University Communications, 608-262-0930
RE: TIP/APPLE TABLET EXPERTS

Put down your iPhones — the eyes of the technology world are on Apple and its tablet today, as the technology innovator unveils the new device in San Francisco.

The following University of Wisconsin–Madison experts can discuss Apple’s tablet and its potential applications with interested media:

• Ken Frazier, director of the UW–Madison General Library System, 608-262-2600 or kfrazier@library.wisc.edu. Frazier has been involved in creating the digital library collection and introducing the Kindle device in classrooms.
• Dietram Scheufele, John E. Ross Chaired Professor and director of graduate studies in the Department of Life Sciences Communication, 608-772-7028 or scheufele@wisc.edu. Scheufele studies new information technologies and can address public opinion and communication dynamics surrounding emerging technologies.