Tag Advertising
With grant, UW–Madison researcher will create tool for tracking election ads
Young Mie Kim, an associate professor in the School of Journalism and Mass Communication, has been awarded a Knight Foundation grant for media innovation promoting election communications and civic engagement during 2016 election campaigns.
Violent television may make children more susceptible to advertising messages
A study by a University of Wisconsin–Madison journalism researcher has found that children who watch television shows with action or violence are more susceptible to messages in the advertisements shown during the programs.
UW alumna Alpert to talk about advertising career
Teresa Alpert's career took her on a path from the University of Wisconsin–Madison to special education teacher and engineer before leading her to a career in advertising.