New street signs for UW-Madison as WAA marks 150 Years

As it celebrates its 150th anniversary, the Wisconsin Alumni Association is giving a gift to change the way alumni, faculty, students and visitors navigate the University of Wisconsin–Madison.

WAA is presenting UW–Madison with new street signs to mark key intersections near academic buildings, laboratories and libraries on campus. The new signs will be white with black lettering and borders and feature the university crest, replacing the traditional green signs now in place. View the signs here.

“The new street signs throughout the UW–Madison campus symbolize our commitment to this great place,” says WAA’s president and CEO Paula Bonner MS’78. “The distinctive signs not only showcase the campus as a place to learn and discover, but as the place that alumni and students will forever call home.”

Installation of the signs begin this week, with the gift unveiled at WAA’s 150th birthday party on Alumni Pier on Thursday, June 23. The first sign, at the intersection of Babcock Drive and Linden Drive, is in part to honor Babcock Dairy Store for its role in creating Mad Grad Medley, WAA’s 150th anniversary commemorative ice cream flavor.

WAA continues to work with the city of Madison toward installing signs in campus areas south of University Avenue and east of Park Street.

“We hope our birthday gift to the university not only highlights alumni appreciation of this beautiful campus, but also reminds everyone of what it means to be a Badger,” Bonner says.

–Sarah Jarvis