Associate director named for new UW Business School program

Phil Greenwood has been named associate director of the new Strategic Management in Life and Engineering Sciences (SMILES) program in the School of Business at UW–Madison.

The SMILES program, which will admit its first students in fall 2004, is an innovative career specialization within the school’s MBA program. It aims to help fulfill the global need for leaders in life sciences, agribusiness and engineering organizations.

Greenwood will coordinate student recruitment, internships and job placement for program graduates. In addition, he will play a key role in long-term program planning and developing industry-sponsor networks.

Curriculum for the new program involves leadership, entrepreneurial finance, negotiation, consulting and strategic management of knowledge assets, including intellectual property. The new full-time MBA program complements UW’s sister program that serves employed professionals, the M.S. in biotechnology.

Greenwood has experience in sales and marketing, accounting, and finance at firms including Abbott Laboratories, McDonald’s Corporation and KPMG. He has also served as a consultant to Wisconsin start-ups such as Deltanoid Pharmaceuticals and Imago Scientific.

In addition to his SMILES position, Greenwood is a lecturer in entrepreneurship and management at the School of Business and a senior lecturer in the interdisciplinary master’s in biotechnology program in the School of Medicine.

For more information on the SMILES program, visit http://www.bus.wisc.edu/graduateprograms/smiles/.