Marketing faculty earn national attention

Marketing professors at the University of Wisconsin–Madison School of Business continue to gain national recognition for the strength of their research.

As of this fall, four members of the School of Business faculty will serve on the editorial review board for the Journal of Marketing, the leading scholarly journal in the field. Only a handful of marketing programs in the country will have as many representatives on the board.

Among the newly appointed members is Professor Craig Thompson, chair of the Department of Marketing. Assistant Professor Kenneth H. Wathne and Associate Professor Aric Rindfleisch were also named to the editorial board. “Being named to the editorial review board of a major journal at such an early stage of their careers is a tremendous recognition of Ken’s and Aric’s contributions to the field of marketing,” says Thompson.

Already serving on the board is marketing Professor Jan Heide, one of the most prolific researchers in the field. In 2004, an American Marketing Association study rated him the third most influential individual in the nation in terms of citations for marketing research. His research publications have been honored by the Journal of Marketing and most recently, by the Journal of Retailing.

Next month, Rindfleisch will be presented with a prestigious award from the American Marketing Association (AMA) for his contributions to research on marketing strategy. He will receive the Early Career Contributions Award from the Marketing Strategy Special Interest Group of the AMA in Chicago, based on the impact, quality and quantity of his research.

In 2004, Wathne was identified as a potential leader of the next generation of marketing academics by Marketing Science Institute, which asked him to participate in a program for a small group of scholars.

“Our marketing faculty have a tradition of commitment to scholarship,” says School of Business Dean Michael M. Knetter. “This national recognition of their research strength is very gratifying and very well deserved.”

The marketing department of the UW–Madison School of Business is ranked second in the country for research productivity, seventh in the country for its undergraduate program and 25th for its MBA program. The department includes the A.C. Nielsen Center for Marketing Research and the Center for Brand and Product Management, and is affiliated with Grainger Center for Supply Chain Management.