University plans panel discussion on branding

A powerful brand is key to the success of UW–Madison. But what is the UW–Madison brand? And in this time of limited resources, how can that brand be leveraged to most benefit the extensive programs and activities that make up the university? On Feb. 10, local experts from inside and outside the university will lead an interactive panel discussion on branding, its purpose and what it means for schools, colleges or departments.

“Building the UW–Madison Brand” will be held from 3-5 p.m. Thursday, Feb. 10, at the Fluno Center. The discussion is open to all faculty, staff and students with an interest in building the UW–Madison brand. The program is sponsored by the School of Business, University Communications and the Wisconsin Alumni Association. Individuals with responsibility for the marketing and communication of their units are particularly encouraged to attend. There is no cost and no reservations are needed.

Panelists include Ted Beck, associate dean for executive education and corporate relations at the School of Business; Charles B. Hoslet, managing director of the Office of Corporate Relations; Marsha Lindsay, founder and chief executive of Lindsay, Stone & Briggs; Jamie Pollard, deputy athletic director for UW–Madison; and John Roach, president and chief creative of John Roach Projects.

For more information, contact Tricia Dickinson of University Communications, pmdickinson@wisc.edu, 265-9005; Lari Fanlund of the School of Business, lfanlund@bus.wisc.edu, 262-2401; or Cheryl Porior-Mayhew at the Wisconsin Alumni Association, cherylpm@uwalumni.com, 262-7545.