UW to reprint admissions booklet

The university will reprint its undergraduate admissions booklet, acknowledging an error in judgment in altering a cover photo to include a student of color in a crowd shot.

“Reprinting the booklet is the right thing to do,” says Vice Chancellor for Student Affairs Paul Barrows. “We regret the error, have apologized to the student, and are taking the necessary steps to maintain our credibility within the university and broader community.”

Barrows says the university is steadfastly committed to diversity and will continue to work toward a more diverse campus on all fronts.

The entire press run of 100,624 will be reprinted and the cost of that will not be from state tax dollars or tuition funds. The original cost of printing was $68,762; reprinting will cost about $64,000.

The reprinting is a priority and should be completed within the next two weeks. Barrows emphasizes that in the meantime, a letter will be inserted into application mailings to explain the error in the cover. The new cover photo will feature the Memorial Union Terrace, a favorite place on campus and an icon of UW–Madison. New applications will be mailed as soon as possible. About 64,000 booklets have been distributed as of Sept. 19.