Free newsletter offers practical ideas on pro-environmental behavior

Despite the strong established link between human behavior and environmental degradation, many people continue their daily activities,to pay little attention in daily life to ecological concerns, even when they are aware of how they might live more sustainably.

A new, free, newsletter called "Environmental Communication and Social Marketing," created by faculty from the University of Wisconsin–Madison and UW Cooperative Extension, provides innovative, psychology-based strategies for promoting behaviors that positively impact the environment.

This publication is multidisciplinary, drawing from the social and natural sciences to highlight practical, evidence-based approaches that encourage sustainable behavior. It focuses on a range of issues that are crucial to protecting natural resources in Wisconsin such as adopting storm water management practices, preventing the spread of aquatic invasive species and restoring habitat for wildlife and fish.

"Environmental Communication and Social Marketing" is expected to be published three times per year in both print and Web versions. To subscribe to an e-mail version of this newsletter, send an email to join-ecsm@lists.wisc.edu. 

For information about covering this new publication, contact Bret Shaw, co-editor of the newsletter and Environmental Communication Specialist for UW Cooperative Extension, at brshaw@wisc.edu or (608) 890-1878.